David Halberstam

Pulitzer-prize winning author David Halberstam's eyewitness account provides a riveting narrative of how the United States created a major foreign policy disaster for itself in a faraway land it knew little about. In the introduction to this edition, historian Daniel J. Singal supplies crucial background information that was unavailable in the mid-1960s when the book was written. With its numerous firsthand recollections of life in the war zone, The...

The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts is a tutorial in narrative form that provides practical step-by-step instruction on how to develop new sports sponsors and advertisers. There's guidance covering the gamut from getting organized, identifying prospects, preparing for the first conversation, commanding the room when presenting a proposal and closing a piece of business. PricewaterhouseCooper forecasts media...